Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis.
Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can’t run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your data–immediately.
